Advice is everywhere. The answers are under the hood.
Under the Hood Advisory works with founders and leadership teams to find what's actually stalling growth — then delivers a clear playbook to fix it, or builds the fix alongside you.
- Business StrategyBrand & PositioningSales Systems
- AI & AutomationFractional Leadership
Selective engagements. Designed for real commercial impact.
The Signals
Where This Shows Up
You’ve got a good business but the strategy has fallen behind where you’re going.
The brand and messaging have drifted from what the business actually does and the customers it serves.
Growth is creating complexity instead of clarity.
You need senior commercial leadership — but not a full-time hire.
The team is working hard, but their effort is not always directed at the right priorities.
If any of these sound familiar, the conversation is worth thirty minutes.
Capabilities
What We Do
Advisory engagements built around what the business actually needs. Not off the shelf.
Business Strategy & Advisory
Clear strategic direction, grounded in how the business actually operates — from early-stage foundations to established companies navigating growth.
Decision support, market research, and a roadmap the leadership team can execute — not a document that sits in a drawer.
Brand, Positioning & Digital Presence
Businesses outgrow their positioning before they notice.
This work rebuilds it around what the company has become — message, market approach, and the full digital footprint brought into alignment.
Sales Systems & Revenue Operations
A repeatable sales engine in place of heroics.
Sales process, pricing discipline, pipeline structure, and preparation for the meetings that decide the quarter — the infrastructure that protects margin as the business grows.
AI, Automation & Systems Build
Strategy and the machine that runs it, from one place.
AI-powered automations, CRM design, dashboards, and integrations — built to fit the business, not bolted on.
Fractional Commercial Leadership
Embedded senior leadership through growth, transition, or transformation — including recruiting and developing the team that eventually takes over.
Executive capability without the executive overhead.
The Process
How Engagements Work
A clear path from first conversation to work that holds. Every engagement produces a playbook you own — run it yourself, or build it together.
Strategy Call
Complimentary, 30 minutes
A focused conversation about the business and what's in the way. You get a straight read on whether this is the right fit — no pitch, no pressure.
Under the Hood Diagnostic
$1,500, credited in full
The working phase begins here. Structured pre-work, a 90-minute working session with leadership, and within a week: a written diagnosis of what's stalling growth and a prioritized 90-day roadmap. Engage further within 90 days and the full fee is credited. Either way, the roadmap is yours.
The Engagement
Three ways to proceed
The Playbook
from $3,500
A complete diagnostic and execution plan your team runs independently.
Build Together
from $5,000/mo
Hands-on execution alongside your team until the system holds.
Fractional Leadership
from $8,000/mo
Senior commercial leadership embedded 1–2 days per week.
The Founder
Built From
Inside
Background
- Scaling revenue and leading multi-business portfolios, including M&A integration.
- Launching and operationalizing new business divisions from the ground up.
- Building the systems behind growth — pricing, forecasting, and operational workflow.
- Brand, positioning, and go-to-market across competitive markets.
Under the Hood Advisory was founded on a simple observation: most businesses have plenty of advice. What they lack is someone willing to get inside the engine, understand how it actually runs, and do the work to make it run better.
That conviction comes from more than a decade leading commercial organizations — scaling revenue across multi-business portfolios, integrating acquisitions, launching new divisions from the ground up, and building the pricing, forecasting, and operational systems that let growth hold under pressure. The work has spanned strategy, brand, sales, and operations, and moved between the boardroom and the day-to-day where plans either survive contact with reality or quietly fall apart.
The through-line never changes: diagnose honestly, prescribe what the business actually needs, and stay hands-on through execution. Not a deck and a handshake — a partner who owns the outcome alongside you.
Diagnose
Understand what’s actually happening before prescribing what to change.
Build
Design systems and structure the business can run on — not theory.
Own
Stay in the work through execution, accountable to the result.
Principle
“An engine can only be fixed from the inside. The real answers show up once you’re under the hood.”
The Fit
Is This a Fit
This work suits leadership teams building something real and prepared to act on what the diagnosis finds. It's not built for organizations looking for a report to file, or a fast answer to a problem that took years to form.
Uncertain where you land? That's what the strategy call is for.
Get Started
The answer is inside the business. Let’s find it.
Book a complimentary 30-minute strategy call.
Book directly
Prefer to write first?